Inspired by the video web series '120 seconds' on friends we Love http://www.friendswelove.com/ produced by DJ Moni and Mike Vargas, Efficacy is a web series created by The Bloom Effect's 
Fiona Bloom. The goal of Efficacy is to capture the in depth character of immensely talented artists you may not know. It gives viewers a deeper lens into their lifestyle and history. The series will feature unusual, creative arrangements, camera effects and graphics designed by the artists. You'll learn something new about the artists and will enjoy it too! You can see more episodes at the Bloom Effect Channel.
“Seasons will change...Love will Remain.” A native Georgia peach, who has also lived in Los Angeles, DeAnna Dawn “The Renaissance Creatrix” is an innovator across the entertainment spectrum. Her independent CD 'Dawn of a Nu Day' is an expressive showcase of the wide variety of styles, genres and influences that have shaped her artistically and had her sharing stages with artists as diverse as Tupac, Ziggy Marley, Arrested Development and Jazz great Donald Byrd. DeAnna can also be seen on television and the big screen in such movies as 'How I Spent My Summer Vacation', 'Juwanna Mann', Tyler Perry’s 'Madea’s Family Reunion', and as “Ruby” in 'The Fantasia Barrino story'. Her first film co-production 'The Next Day' is available on Redbox, Amazon and in Walmart stores nationwide.