The educational campaign is targeted for African-Americans, who suffer from strokes at a much higher rate than other nationalities. African-Americans are twice as likely as whites to suffer a stroke and 1.8 times as likely to die from that stroke. In addition, African-Americans have more incidents of risk factors, such as high blood pressure and diabetes.
In an effort to educate African-Americans about the symptoms of a stroke and how to prevent strokes, THE AMERICAN HEART ASSOCIATION has teamed up with THE AMERICAN STROKE ASSOCIATION and created THE POWER TO END STROKE CAMPAIGN.
The campaign, which is a year long, kicked off in Atlanta, GA on May 5, 2007 with a Black Tie Gala. AZ YET performed the song at the event which was attended by numerous other musicians and prominent public figures in the African-American Community.
AZ YET wrote and produced an original song, "Keep On Pushin'", a motivational and inspirational soul song that encourages people to look within themselves to find the strength to attend to their health needs. Many of the risk factors of stroke are preventable, including, cigarette smoking and heavy alcohol consumption. The song is mid-tempo and appeals to an adult audience, 95% of strokes occur in people 45 years of age or older. In addition, strokes are a frequent cause of death for people who suffer from Sickle Cell Anemia, this condition also affects the African-American community at a higher rate.
Innersoul Records, the home of AZ YET, are proud to support the POWER TO END STROKE CAMPAIGN. For every exclusive iTunes download of "Keep On Pushin'", Innersoul Records will contribute 32 cents to the campaign. Innersoul President/CEO, James Wilson, "As a minority owned company, Black health issues affect our employees, families, and friends. We are honored to have been invited to participate in the Power to End Stroke Campaign."
AZ YET released their self-titled debut in 1996 on LaFace Records, the album featured the classic single, "Last Night", which reached #1 on Billboard's R&B Charts. Their current album, That B U, was released in 2007 on Innersoul Records.