Inspired by the video web series '120 seconds' on friends we Love http://www.friendswelove.com/ produced by DJ Moni and Mike Vargas, Efficacy is a web series created by The Bloom Effect's Fiona Bloom. The goal of Efficacy is to capture the in depth character of immensely talented artists you may not know. It gives viewers a deeper lens into their lifestyle and history. The series will feature unusual, creative arrangements, camera effects and graphics designed by the artists. You'll learn something new about the artists and will enjoy it too! You can see more episodes at the Bloom Effect Channel.
Bursting from an array of musical brilliance, singer / songwriter / pianist AVERY*Sunshine emerges onto the scene with her soon to be released self-titled debut album. Rooted in gospel, she reaches deep into that cornucopia of style and sound and sings a song which articulates the complexities of life with luminous insight. Fluent in many languages from soul and house to classical and hip hop, AVERY*Sunshine expresses with a voice that speaks boldly and tells a uniquely familiar story...a story about love and loss...healing...and finding the newness of oneself in the midst of it all.