Inspired by the video web series '120 seconds' on friends we Love http://www.friendswelove.com/ produced by DJ Moni and Mike Vargas, Efficacy is a web series created by The Bloom Effect's 
Fiona Bloom. The goal of Efficacy is to capture the in depth character of immensely talented artists you may not know. It gives viewers a deeper lens into their lifestyle and history. The series will feature unusual, creative arrangements, camera effects and graphics designed by the artists. You'll learn something new about the artists and will enjoy it too!
Inspired by the video web series '120 seconds' on friends we Love http://www.friendswelove.com/ produced by DJ Moni and Mike Vargas, Efficacy is a web series created by The Bloom Effect's Fiona Bloom. The goal of Efficacy is to capture the in depth character of immensely talented artists you may not know. It gives viewers a deeper lens into their lifestyle and history. The series will feature unusual, creative arrangements, camera effects and graphics designed by the artists. You'll learn something new about the artists and will enjoy it too! You can see more episodes at the Bloom Effect Channel.
Singer/Songwriter/Multi-Instrumentalist from Richmond, VA -
To evolve, elevate, enrich, edify, encourage—these signifying words pepper Jarrard Anthony's conversation whenever he describes his goals as a seeker, teacher, student, husband, father and artist. Each time the doer presses the curve of a guitar against his body or sits behind an ivory row, he is digging to unearth the stories and melodies of a shared humanity and spiritual source. Jarrard Anthony wants to connect. He wants listeners to experience the exchange of mutual energy, the transfer of love, knowledge, intimacy, and appreciation through music.
His third project 'Ready To Live' is out world-wide June 19th.
Follow his '30 Day Ready To Live Challenge' here:http://www.jarrardanthony.tumblr.com
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