Inspired by the video web series '120 seconds' on friends we Love http://www.friendswelove.com/ produced by DJ Moni and Mike Vargas, Efficacy is a web series created by The Bloom Effect's Fiona Bloom. The goal of Efficacy is to capture the in depth character of immensely talented artists you may not know. It gives viewers a deeper lens into their lifestyle and history. The series will feature unusual, creative arrangements, camera effects and graphics designed by the artists. You'll learn something new about the artists and will enjoy it too! You can see more episodes at the Bloom Effect Channel.
Efficacy Episode 77 features Southern R&B artist JeBron- Born in a small town called Waukeegan, IL, JeBron was the air to a musical family destined for greatness. Following in the footsteps of his grandfather whom was an awesome singer and this thus trickled down the bloodline to his grandson - JeBron. Around the age of 2, JeBron began singing constantly where his love of music began from listening to his mother playing, singing, and dancing to all of the greats (i.e. Michael Jackson, Stevie Wonder, and Whitney Houston).
Upon moving to Atlanta, GA , he then built upon his singing in attending Tri-City High School and attending the Atlanta Music Institute. Although self-taught he sought out and trained under world renowned vocal coach, Robin Brown. He also taught himself music production, how to play the keyboard, and the guitar.
His love then transformed upon paper, thus his writing skills and voice combination received him much recognition.
Hence, his single "Beautiful" received huge recognition and has been featured on MTV, BET, VH1 and in several independent films, including "Love Is Where You Find It" by Victor Jones, "Here I Am" by Clyde Lewis, and "Love's Triangle" by Antonio Lacey. His single "Beautiful" was written to express his love and admiration of women and was actually written overseas during travel to the wonderful island of Jamaica.
JeBron has collaborated on singing, songwriting, and production with such artists as Wingo of Jagged Edge, V.I.C, and B Angie B.