Inspired by the video web series '120 seconds' on friends we Love http://www.friendswelove.com/ produced by DJ Moni and Mike Vargas, Efficacy is a web series created by The Bloom Effect's Fiona Bloom. The goal of Efficacy is to capture the in depth character of immensely talented artists you may not know. It gives viewers a deeper lens into their lifestyle and history. The series will feature unusual, creative arrangements, camera effects and graphics designed by the artists. You'll learn something new about the artists and will enjoy it too! You can see more episodes at the Bloom Effect Channel.
Efficacy Episode 82: Selah - the UK's Voice of Soul, has been working hard on the UK scene and has massive support from fans and the industry alike. From school performances, radio and TV playlists and rocking the major UK venues live, Selah is on her way to the top. Combining raw talent with pure grind its only a matter of time before she cements her place with the industry's most talented and respected artists. Check her out onhttp://www.myspace.com/selahsmusiconline