The trickery of the fake "new" O'Jays album

(June 29, 2018) Earlier today we wrote an entire story on how odd it was that the legendary O'Jays issued a brand new album with no promotion whatsoever. Not even a mention on their website. But we heard the album and it was surprisingly good.

Well, we have some sharp readers, and a few SoulTrackers recognized the music, if not the titles of the songs. Turns out that the "new" O'Jays album, Too Imagine, is actually a re-release of the 2004 album Together We Are One, which was itself filled with "vault" songs from the old 70s and 80s Gamble and Huff recordings by the O'Jays. But in a cynical move that threw us off, all of the titles of the songs have been changed by the Music World Music record label (except the cover of "When Sunny Gets Blue"), presumably to make us think it was a new release. Pretty bad, eh? And the O'Jays had nothing to do with it, either.

(June 29, 2018) Earlier today we wrote an entire story on how odd it was that the legendary O'Jays issued a brand new album with no promotion whatsoever. Not even a mention on their website. But we heard the album and it was surprisingly good.

Well, we have some sharp readers, and a few SoulTrackers recognized the music, if not the titles of the songs. Turns out that the "new" O'Jays album, Too Imagine, is actually a re-release of the 2004 album Together We Are One, which was itself filled with "vault" songs from the old 70s and 80s Gamble and Huff recordings by the O'Jays. But in a cynical move that threw us off, all of the titles of the songs have been changed by the Music World Music record label (except the cover of "When Sunny Gets Blue"), presumably to make us think it was a new release. Pretty bad, eh? And the O'Jays had nothing to do with it, either.

We and a lot of folks were fooled by the label trickery, but we did learn in the process of some calls we made that the O'Jays are actually working on a brand new album. We'll keep you posted as we learn more about that one. In the meantime, you can hear a pretty good song from the new, old, older album Too Imagine. It's now called "Can't Live Without It." Even if we hate what the new label did, we do always love hearing the O'Jays...

 
Choice Cut - Kenya - "Favorite Things"
Choice Cut - Sy Smith - "Camelot"
Featured Album - Conya Doss - CLEAR
See The Nominees! - SoulTracks Readers' Choice Awards

Leave a comment!