MySpace returns with new music video effort...does anyone care?

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    MySpace re-launched earlier this year with Justin Timberlake, a $20 million ad campaign and much fanfare...and the world yawned. The once dominant social media site, which has attempted to go back to its music roots, is now pushing a new music video effort, according to an article in Billboard magazine.  The new feature, called "Music Video Collaborations With Artists We Like," is designed to launch new videos with hipster artists and labels, with exclusive video content that is designed to re-establish MySpace's cred in the music industry.

    MySpace re-launched earlier this year with Justin Timberlake, a $20 million ad campaign and much fanfare...and the world yawned. The once dominant social media site, which has attempted to go back to its music roots, is now pushing a new music video effort, according to an article in Billboard magazine.  The new feature, called "Music Video Collaborations With Artists We Like," is designed to launch new videos with hipster artists and labels, with exclusive video content that is designed to re-establish MySpace's cred in the music industry.

    The series begins with "a transcendental narrative inspired by TV on the Radio’s new single 'Million Miles.'” That's hardly the blockbuster opening for the series we would have expected.  It all sounds like too little and way too late for MySpace. What do you think? 

     

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    Choice Cut - Jennifer Hartswick - "For You"