Inspired by the video web series '120 seconds' on friends we Love http://www.friendswelove.com/ produced by DJ Moni and Mike Vargas, Efficacy is a web series created by The Bloom Effect's 
Fiona Bloom. The goal of Efficacy is to capture the in depth character of immensely talented artists you may not know. It gives viewers a deeper lens into their lifestyle and history. The series will feature unusual, creative arrangements, camera effects and graphics designed by the artists. You'll learn something new about the artists and will enjoy it too! You can see more episodes at the Bloom Effect Channel.
The spellbinding Israeli songstress Dana Likvornik drops jaws with Soul, R&B music from Tel Aviv to London and recently also at the U.S with her recent project 'Dana's World Collaboration' produced by Femi Temowo a British jazz guitarist who worked with artists such as Amy Winehouse, The Roots and George Benson. The new album 'Let It Go' is out in March.
http://www.facebook.com/danalikmusic for more info.
http://www.youtube.com/danalike