Efficacy Video Series: Choklate

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Inspired by the video web series '120 seconds' on friends we Love http://www.friendswelove.com/ produced by DJ Moni and Mike Vargas, Efficacy is a web series created by The Bloom Effect's Fiona Bloom. The goal of Efficacy is to capture the in depth character of immensely talented artists you may not know. It gives viewers a deeper lens into their lifestyle and history. The series will feature unusual, creative arrangements, camera effects and graphics designed by the artists. You'll learn something new about the artists and will enjoy it too! You can see more episodes at the Bloom Effect Channel.

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Efficacy series continues with Episode 29 featuring Choklate. This Seattle based songstress, who writes all her own music, has already taken the breath away from many listeners around the world. Choklate infuses her sultry alto voice with hard, progressive beats and very real lyrics different kinds of emotions. All of the music that I make is from my soul, Choklate genuinely confirms. To Whom It May Concern is her sophomore and most recent project. She¹s working on something new as we speak. Touring/keeping buys. She¹s performing on Tom Joyner¹s Cruise in the Caribbean mid-May. Check out http://www.myspace.com/listen2choc for more!