Inspired by the video web series '120 seconds' on friends we Love http://www.friendswelove.com/ produced by DJ Moni and Mike Vargas, Efficacy is a web series created by The Bloom Effect's 
Fiona Bloom. The goal of Efficacy is to capture the in depth character of immensely talented artists you may not know. It gives viewers a deeper lens into their lifestyle and history. The series will feature unusual, creative arrangements, camera effects and graphics designed by the artists. You'll learn something new about the artists and will enjoy it too! You can see more episodes at the Bloom Effect Channel.
If you've ever been to Amsterdam, you know how scenic the canals are. This latest webisode from the Efficacy Series takes you on a bike tour of all of the Canals with the very hot Saxophonist Susanne Alt http://www.susannealt.com.
She's based in the Netherlands. Her latest single "Saxify" is newly released with the much anticipated new project double vinyl same title out later this month featuring a long list of musicians including Fred Wesley and Jerome Hol. Look for a remix album later in the year.