Inspired by the video web series '120 seconds' on friends we Love http://www.friendswelove.com/ produced by DJ Moni and Mike Vargas, Efficacy is a web series created by The Bloom Effect's 
Fiona Bloom. The goal of Efficacy is to capture the in depth character of immensely talented artists you may not know. It gives viewers a deeper lens into their lifestyle and history. The series will feature unusual, creative arrangements, camera effects and graphics designed by the artists. You'll learn something new about the artists and will enjoy it too!
Inspired by the video web series '120 seconds' on friends we Love http://www.friendswelove.com/ produced by DJ Moni and Mike Vargas, Efficacy is a web series created by The Bloom Effect's Fiona Bloom. The goal of Efficacy is to capture the in depth character of immensely talented artists you may not know. It gives viewers a deeper lens into their lifestyle and history. The series will feature unusual, creative arrangements, camera effects and graphics designed by the artists. You'll learn something new about the artists and will enjoy it too! You can see more episodes at the Bloom Effect Channel.
If a single phrase could describe vocalist, songwriter and performer Tara Hendricks (formerly known as "taragirl"), it would be "the truth!" Her powerhouse voice, contagious energy and charismatic songs have earned the Philadelphia-based artist a reputation as an indie star. With two releases, multiple sold out shows, openings for Grammy-winning acts, outlets like The Daily News calling her "Philly's next signature voice," and popular blogs as devoted fans, Tara Hendricks is certainly poised to break out onto the larger music scene. Drawing inspiration from Aretha Franklin to EnVogue, from Nikka Costa to Emeli Sande, Hendricks' blend of soul, pop, funk and r&b has wide appeal, with her vocal acrobatics and fiery stage presence gaining new fans at every turn since releasing her self-written debut The 26th Power in 2006, followed by 2010's The City: Soul Suite. Those projects garnered the songstress numerous accolades including Philadelphia City Paper's "10 Artists To Watch," as well as performances alongside the likes of Chaka Khan, Jill Scott, Leela James, Amy Winehouse, Chrisette Michele and most recently, ZZ Ward. Now ready to unveil her third project, Tara Hendricks is prepared to bring her story and accomplishments full circle, infusing her brand with a fresh look and sound. If her shimmying, retro-infused single "Can't Let Go" is any indication, Tara Hendricks is just starting to spread her wings.
.