SoulTrackers have been reading about talented singer and songwriter Elijah Bland for a couple years now. And he has started a new campaign that we think you'll "love."The #LoveYourself campaign is fueled by the age-old notion that beauty is in the eye of the beholder. Our mission is to encourage and inspire future generations of women to develop a positive relationship with their own self image, promoting positive self-esteem through the universal language of music.
Why is this important? Global research shows that only 4% of women around the world consider themselves beautiful, and anxiety about appearance begins at an early age. 6 out of 10 girls are so concerned with the way they look, that they actually opt out of participating fully in daily life – from going swimming and playing sports, to visiting the doctor, going to school or even offering their opinions. Our goal is to vastly skew these statistics and to make self-esteem a popular or "trending" topic, hence the social media hashtag written into our brand. The #LoveYourself campaign will not only highlight and promote positive self-esteem, but will also deliver self-esteem education to young people (primarily girls) and encourage productive dialogue in our communities surrounding this topic.
The #LoveYourself campaign was born of the song “Wash The Mirror (Love Yourself)”. Speaking to the root of the cause, this song has touched many hearts and changed many lives, as it encourages every woman to take control of her own self image and truly love the person she sees in the mirror every day. The lyrics offer a sense of hope and empowerment, stating "It's all in your mind; you've got to change the beholder's eye. You've got to love yourself, love yourself, love yourself."
"Wash the Mirror" (Love Yourself)" is our newest SoulTracks First Listen. Check it out below! And see more at http://www.loveyourselftour.com/
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